Week 9 Reading Reflection

1) The biggest surprise for me during this reading were the different factors affecting the pricing decisions such as the customer services provided by the sellers and the production's life-cycle stage. I especially never thought that customer services would affect the pricing, but I suppose that it is important because the amount of customer service provided for the customer would make the good or action more valuable to the customer
2) One part of the reading that was confusing to me was sales forecasting and how the marketing team of a company can project future sales through historical sales figures and applying statistical methods.
3) If I were able to ask two questions to the author, they would be the following: How can anyone understand the size of the market when it constantly changes and how can the company possibly come up with an efficient way to entrap its customers if they do not know what they want?
4) I disagree with the author when they said that the customer will shy away from purchasing an item when there is no printed price schedule available. If anything they will be more curious, and will ask for it. Then the salesman has the opportunity to convince the customer of buying the item.