To obtain Search Engine Optimization, I used a group of key words in almost every single one of my blog posts. By giving the same small summary of the product I was selling to my customers, it kept a pattern in my blog posts; therefore, it would nail it down to my posts when people look up those keywords.
The keywords I used in my blog posts were:
1) portable
2) rechargeable
3) outlets
4) wifi hotspot
5) University libraries
I chose these keywords because because these are all words that people want to see in their electronics. When people look up these words on google, hopefully my blog will show up, and people will be interested in my idea. I added wifi hotspot to my list of keywords when a fellow peer suggested that I add this service for my product.
I did not really use social media to advertise my blog, but when I would post my blog website on a fellow peer's blog post, that's when my blog would get a little bit of a spotlight. I am not so dedicated on social media to have it make a difference for the success of my product.
The post that was the most viral for my blog was my first elevator pitch post. I think this was very viral because a lot of my family members heard of it and watched it on youtube. I got more views and that's very exciting.
I didn't come up at all when I typed in some of my key words, but when I typed in Alex the Entrepreneur, I was the first on google.
Showing posts with label Week 14. Show all posts
Showing posts with label Week 14. Show all posts
Sunday, April 17, 2016
Wednesday, April 13, 2016
Very Short Interview, Part 2
The entrepreneur I chose to interview was Steve, the owner of Leonardo's pizza, who owns other styles of pizza restaurants in Gainesville. After revisiting the first conversation with Steve, I realized that my questions were really broad. I didn't know much about entrepreneurship or what questions would be okay to ask to someone. Now, I would probably ask more in depth questions that really matter like the growth of a business related to a new product. From where I stand now, my impression of the first interview was that I didn't really get any actual information of the experiences he faced while learning to be an entrepreneur and what he learned while trying to expand his business. He was motivational and kind which was really important for me going into this class because I probably wouldn't have had the courage to overstep my boundaries and think like an entrepreneur myself.
Interview:
Question 1: How do you reinvent your product so it is always better than that of your competitors?
"I experiment with the product I give out. We have some of the craziest pizza selections, but it's what keeps people coming. We also create an experience for people. Bringing in a jazz band for jazz nights and opening different locations is what keeps us in business."
Question 2: How do you identify a customer's favorite product?
"Usually what I sell the most of, I think of as the customer's favorite product."
Question 3: Were there times that you failed, and if so, what did you learn from it?
"Every entrepreneur fails, and I have had my fair share of moments that I have failed. Even when I was younger, I would apply for a job and not get it, study really hard for an exam and fail, but the kind of failure that I experience as an entrepreneur is different. It is what drives me forward. I learn that it is important to continue trying, and to keep on failing. There can be a hundred failures, but it only takes one success to make a difference."
I have come incredibly far in this class, and it shows in this interview. I was able to ask more in depth questions, and he was very surprised with my knowledge. I am comfortable with talking about entrepreneurial concepts almost as comfortable as I am with spelling entrepreneurship. I know much more about the process of developing a product and making it important to one's desired customers. I was very nervous talking to Steve the first time, but now that I have taken this class in its full form, I knew what I wanted to ask and felt very comfortable talking to such an experienced entrepreneur.
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