1) What I found most surprising from the reading was when the author said that the common demographic traits like sex, income levels, and age are no longer sufficient to develop a market strategy. Honestly, what else do you need to know that is important that will sell a product?
2) One part of the reading that was confusing to me was how segmentations are evaluated if every person is different and wants something that no other person wants. People are alike by definition, but they all think differently. At least I believe that.
3) If I were able to ask two questions to the author they would be what kind of technical details are there in ruling out segmentations and how switching segmentations could be beneficial in a company when a customer is uncertain of the product.
4)I think the author was wrong when he said that segmentations are a waste of time because it is everything when someone is trying to buy something and fit in. A company cannot spend enough time on this important part in marketing because it is the only way a person will buy something.
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